Convergence of marketing, PR & Technology

There has certainly been a noticeable convergence of Marketing and PR & Technology. In past years, PR and marketing in the offline world have been completely autonomous entities: Different departments hosting different people with different skill sets. However, with the growing use of the web and technology Marketing and PR have grown to be synonymous and complimentary of each other. This is especially noticeable in the online world. Statistics show that people spend nearly 33% of their time communicating online. It is evident that there has been a move towards businesses operating and socializing on the web, and therefore, Marketeers and PR’s utilize technology in order to build a brand identity and sustain valuable relationships that will benefit the organization and its publics.