Tradiational vs. New media landscape

As social media platforms like facebook, linkedin, and twitter become increasingly popular, many organizations are utilizing them in order to build brand identity and reputation. The problem with traditional forms of media is simply the lack of personal connections and interactions. As the landscape changes from traditional media to new media, the influence of personal contacts on the internet continues to grow. Organizations now have the capability to interact one-on-one with consumers and stakeholders 24/7. This new approach will help to enhance customer relations and customer service which will inevitably improve relationships and trust….and subsequently the organization’s brand and reputation. Web features such as wiki’s, blogs, flickr, twitter and facebook have made it much easier to broadcast and promote individual and organizational brands as nearly 2/3 of the world’s population participate in social network sites and web activity.