Marketing = PR

As I’ve discussed before, marketing has slowly changed to involve many PR tactics. Previously, marketing meant ‘brand’ and PR meant ‘media and public relationships.’ Now, consumers, stakeholders and organizations want participation, interaction, involvement and relationships.
Marketing has developed into something more than just advertising, and PR has become more than mainstream media audience. Together in the online world, marketing and PR have helped to establish and sustain relationships and reputation between organizations and stakeholders. The use of the web allows companies to establish transparency and loyalty to their costumers and stakeholders because online, ‘you are what you publish.’ To some, this can destroy reputation but to others it can enhance reputation. As the media landscape is ever changing, I believe that traditional media needs integrate new forms of social and online media in order to improve brand reputation and customer relations.